Post by: IBA International in Strategy
Zero-click content rises to challenge established link-building practices.
Post by: IBA International in Strategy
Muck Rack recently released its State of PR 2024 report, we were quick to have a detailed pick through to find out what’s new.
Post by: IBA International in Monthly Roundup
Event season is in full swing with pre and post event follow-ups, another huge primary research project fuels the content pipeline, and a new social media universe is discovered in the Fediverse.
You Heard It Here First: As The Disinformation Battle Rages On, PR Pros must stand up and be counted
Post by: IBA International in Strategy
It’s no April Fool’s joke, digital platforms spread conspiracy theories six times faster than accurate news. We may only be a quarter the way through the year but misinformation in the media landscape is still very much alive and well.…
Post by: IBA International in Comment
Look at Tiktok – did any of us really know what the platform was before the pandemic hit? It now adds eight users every second. Using the power of social media to converse with a business audience is now essential…
Post by: IBA International in Strategy
If it walks like duck, swims like a duck and quacks like a duck, then it is probably a fake duck! From the 1985 Life on the Moon to September 2023 outbreaks of Ebola in Nevada, the power of fake…
Post by: IBA International in Monthly Roundup
How the IBA team has leaned into the lull this August - much to our clients' success!
Post by: IBA International in Monthly Roundup
It’s been a busy start to Q2 with social media support for event activity, briefing calls with subject matter experts for new content, and elevating the power of third-party research.
Post by: IBA International in Strategy
Three key trends that can help B2B companies get ahead 2023 will be a breakthrough year for B2B Marketers on traditionally B2C social media platforms: Think they’re not for you? Think again! Three key trends that can help B2B companies…
Post by: IBA International in Comment
New research on video usage for social media marketing underlines the growing influence of TikTok in this Throwback post.