If it walks like duck, swims like a duck and quacks like a duck, then it is probably a fake duck! From the 1985 Life on the Moon to September 2023 outbreaks of Ebola in Nevada, the power of fake…
15 Sep 2023
How the IBA team has leaned into the lull this August - much to our clients' success!
01 Sep 2023
It’s been a busy start to Q2 with social media support for event activity, briefing calls with subject matter experts for new content, and elevating the power of third-party research.
28 Apr 2023
Three key trends that can help B2B companies get ahead 2023 will be a breakthrough year for B2B Marketers on traditionally B2C social media platforms: Think they’re not for you? Think again! Three key trends that can help B2B companies…
09 Dec 2022
New research on video usage for social media marketing underlines the growing influence of TikTok in this Throwback post.
21 Oct 2022
In the B2B world, the power of social media can sometimes be underestimated or even deemed “too B2C” – but it would be a mistake to ignore the benefits social media marketing can bring to PR and marketing strategies.
13 May 2022
Look at Tiktok – did any of us really know what the platform was before the pandemic hit? It now adds eight users every second. Using the power of social media to converse with a business audience is now essential…
11 Mar 2022
With TikTok videos being short, sharp and structured, it’s hard to stop the endless scrolling we catch ourselves doing. This has inevitably meant B2C influencing has already found its way on to the app – but does TikTok have any…
17 Sep 2021
Enjoy our Olympic blast from the past in this week’s throwback Friday blog, looking at 'PoolGate' from Rio 2016...
06 Aug 2021
I often say that there is so much news about now that there isn’t any. The vast number of media channels and their huge capacity has meant that news is just not what it used to be. In consumer-speak, it’s…
09 Apr 2021