Post by: IBA International in The Spin Bin
I often say that there is so much news about now that there isn’t any. The vast number of media channels and their huge capacity has meant that news is just not what it used to be. In consumer-speak, it’s…
Post by: IBA International in Strategy
Where Twitter and Facebook are today routinely used by Hollywood celebrities, politicians and activists to call out rivals and engage in ‘cancel culture’, this is in marked contrast to B2B social activities. B2B social media used across Twitter, LinkedIn and…
Post by: IBA International in Monthly Roundup
Advice for communicators has been varied during the coronavirus crisis, but we were shocked that some big-name and high retainer fee agencies were warning B2B organizations to only focus on opportunities and content for ‘down the road’ to get placements.…
Post by: IBA International in Monthly Roundup
The IBA #PRFood4Thought hashtag has just over a month under its belt which means it’s time for our first monthly roundup! These roundups will allow us to take a deeper dive into the months posts without the restriction of Twitter’s…
Post by: IBA International in Monthly Roundup
In February, Elon Musk’s Falcon Heavy rocket had a successful test flight and sent a cherry red Tesla roadster into the orbit of Mars. With “Don’t panic”1 written on the car’s dashboard screen and David Bowie’s “Life on Mars” now…
Post by: IBA International in Strategy
Social media is no longer just an option for B2B marketers - it is an absolute must. Here are some simple tools to measure and improve its effectiveness Many B2B companies have failed to embrace social media as a marketing…
Post by: IBA International in Strategy
Celebrating its 10-year anniversary, the hashtag has become a crucial tool when it comes to using social media for business. First used on Twitter as a way to group together topics of interest, the humble hashtag has since been added…
Post by: IBA International in Comment Monthly Roundup
No matter how much the Hollywood rich and famous have tried to re-brand Tinseltown by telling us who to vote for and how we should live our lives, it was interesting to see the 89th Academy Awards fiasco only served…
Post by: IBA International in Comment
With the holiday season upon us, many people will be winding down for the winter break and you may find your inbox not so overloaded. Traditionally a time for B2C PR frenzy, there is plenty of scope in the B2B…
Post by: IBA International in Comment
Fake news has been making the news recently – most notably with Facebook fielding criticism that it played a role in disseminating fake news around the US election. Facebook CEO Mark Zuckerberg outlined steps last month to combat fake news…