You Heard It Here First: As The Disinformation Battle Rages On, PR Pros must stand up and be counted
Post by: IBA International in Strategy
It’s no April Fool’s joke, digital platforms spread conspiracy theories six times faster than accurate news. We may only be a quarter the way through the year but misinformation in the media landscape is still very much alive and well.…
Post by: IBA International in Comment
Look at Tiktok – did any of us really know what the platform was before the pandemic hit? It now adds eight users every second. Using the power of social media to converse with a business audience is now essential…
Post by: IBA International in Strategy
If it walks like duck, swims like a duck and quacks like a duck, then it is probably a fake duck! From the 1985 Life on the Moon to September 2023 outbreaks of Ebola in Nevada, the power of fake…
Post by: IBA International in Monthly Roundup
How the IBA team has leaned into the lull this August - much to our clients' success!
Post by: IBA International in Monthly Roundup
It’s been a busy start to Q2 with social media support for event activity, briefing calls with subject matter experts for new content, and elevating the power of third-party research.
Post by: IBA International in Strategy
Three key trends that can help B2B companies get ahead 2023 will be a breakthrough year for B2B Marketers on traditionally B2C social media platforms: Think they’re not for you? Think again! Three key trends that can help B2B companies…
Post by: IBA International in Comment
New research on video usage for social media marketing underlines the growing influence of TikTok in this Throwback post.
Post by: IBA International in Comment
In the B2B world, the power of social media can sometimes be underestimated or even deemed “too B2C” – but it would be a mistake to ignore the benefits social media marketing can bring to PR and marketing strategies.
Post by: IBA International in Comment
Look at Tiktok – did any of us really know what the platform was before the pandemic hit? It now adds eight users every second. Using the power of social media to converse with a business audience is now essential…
Post by: IBA International in Comment
With TikTok videos being short, sharp and structured, it’s hard to stop the endless scrolling we catch ourselves doing. This has inevitably meant B2C influencing has already found its way on to the app – but does TikTok have any…