Post by: IBA International in The Spin Bin
As the proliferation of Awards grow, so the worth wanes – but the value for B2B companies is not the one you think
Post by: IBA International in Comment
Gen AI content and its usage and acceptability is moving on at pace, and battle lines are being drawn.
Post by: IBA International in Monthly Roundup
We’re back again with another jam-packed recap on this month’s activities, as it’s not just Taylor Swift and the Super Bowl that’s making headlines!
Post by: IBA International in Strategy
Understanding the B2B sales funnel is just the beginning of the journey. From there on, it’s about optimizing and facilitating the way prospects and leads interact with a B2B organization online during the buying journey – think content marketing, account-based…
Post by: IBA International in Strategy
How will PR and Comms professionals step up to the plate from the Cision State of Global Comms Report?
Post by: IBA International in Strategy
How Account-Based Marketing is Giving Lead Gen Strategies a Makeover
Post by: IBA International in Monthly Roundup
Here’s our take on What’s In and What’s Out for PR Pros 2024.
Post by: IBA International in Strategy The Spin Bin
Simple steps to build Brand Equity into your 2024 B2B Marketing campaign