The Spin Bin

Throwback Friday: It’s the Oscars – and the winner is? Make sure it’s you!
B2B Brand Equity, the essential ingredient to win clients
Did the Oscars pass you by this year?
Do businesses have the right to review journalist copy?
What ChatGPT won’t and can’t do!
News jacking, ambulance chasing or trendjacking? The real value for B2B businesses
How B2B companies can own the News narrative
News is not what it used to be – It’s a narrative… but who owns it?
News is not what it used to be
COVID-19 has put regional news under the spotlight – at a time when we need it most

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