I’m Joshua, the latest recruit to IBA’s team, excited and eager to learn the ins and outs of international PR and marketing. Here’s my take on the opening month to IBA’s Q4 2021.
Following on from our last round-up of highlight IBA contributions to influential PR & marketing media outlets, the IBA team have continued to share industry thought leadership with B2B marketers.
Remember that old PR mantra “it’s not what you know, it’s who you know” said rather cockily by PR execs to describe their ‘special’ relationship with journalist? At IBA we have always known this is not the case.
Whether you’ve been rejoicing at the kids going back to school, or looking forward to early autumnal evenings, there’s been no shortage of exciting projects here at the IBA office.