Throwback Friday: IBA In The News: IBA makes the headlines with some key B2B marketing issues

Following on from our last round-up of highlight IBA contributions to influential PR & marketing media outlets, the IBA team have continued to share industry thought leadership with B2B marketers.

Backlinks: To pay or not to pay?

That is the question…and digitally focused PR is the answer One of our most well-read recent strategy blogs was a piece we wrote on the link between PR and SEO – a relationship not all marketers are aware of. In…

Throwback Friday: Content-led or contact-led PR? Why content rules in B2B media relationships

Remember that old PR mantra “it’s not what you know, it’s who you know” said rather cockily by PR execs to describe their ‘special’ relationship with journalist? At IBA we have always known this is not the case.

September: Success, sustainability and supply-chain shortages keeping us on our PR toes!

Whether you’ve been rejoicing at the kids going back to school, or looking forward to early autumnal evenings, there’s been no shortage of exciting projects here at the IBA office.