Post by: IBA International in Monthly Roundup
As we pass the midway point in Q2 and with summer fast approaching – for those in the Northern Hemisphere of course – the month of May has been nothing short of exciting.
Content localization must be more than just paying lip-service – it can make or break the B2B PR (and sales) process!
Post by: IBA International in Comment
Marketing and PR undoubtedly has a leading role to play in successful international expansion and enabling the brand stretch required. It means securing that all-important brand visibility and awareness at the earliest possible stage.
Post by: IBA International in News
It’s been a few months since our last round-up of IBA contributions to influential PR and marketing media outlets, so we thought it a good time to bring you all up to speed...