Post by: IBA International in Strategy
IBA and its press relations campaigns are rooted in communications theory – so we’re no stranger to looking at B2B communications through a scientific lens. This week, we’re talking about the psychology behind prospecting, why and how buyers make purchasing…
Post by: IBA International in Strategy
The IBA team recently attended a webinar hosted by Agility PR on the uses of the modern newswire. With over 20 years of experience in press release distribution at leading newswire PR News, Tom Clarke, explained the ins and outs…
Post by: IBA International in Strategy
Content Marketing is high on the agenda at the moment, with budgets being squeezed amid global economic uncertainty, extracting the maximum value from content marketing activities will be a key priority.
Post by: IBA International in Monthly Roundup
It’s been a busy start to Q2 with social media support for event activity, briefing calls with subject matter experts for new content, and elevating the power of third-party research.
Post by: IBA International in Strategy
A throwback to two years ago, where PR and marketing greenwashing was just coming under the spotlight.
Post by: IBA International in Strategy
PR and Marketing Pros: A case study in algorithm fail, critical thinking win
Post by: IBA International in Strategy
IBA analyzes key data from the PRWeek/Cision State of Global Comms Report 2023
Post by: IBA International in Monthly Roundup
The team has been working non-stop to put the finishing touches to Q1 activity and keep an eye on ramping up new campaigns for our clients.
Post by: IBA International in Strategy
Can you keep pace with the rise and rise of the ‘ChatGPTs’? Cloning, copyright and ethics hit the fan
Post by: IBA International in The Spin Bin
As the proliferation of Awards grow, so the worth wanes – but the value for B2B companies is not the one you think