Post by: IBA International in Strategy
There are more PR pros vying for journalist attention than ever before – now standing at 6.2 PR pros for every one journalist! It’s brutal out here!
Post by: IBA International in Monthly Roundup
February has been jam-packed or lemon-packed full of events – depending on your taste!
Post by: IBA International in Strategy
The AI Arms race hots up, the litigators are waiting to pounce, are marketing and PR pros ready? Not another blog on ChatGPT we hear you exclaim! But we aren’t going to lecture you on how marketers can best use…
Post by: IBA International in Industry Spotlight
From making payment (sound)waves to connected cars buying groceries and paying tolls, and who remembers BlackBerry – well it’s back – the latest instalment in our industry spotlight series explores the new payment frontier of PayTech.
Post by: IBA International in Strategy
This week, the IBA team attended a webinar by Roxhill Media on the dos and don’ts for pitching to broadcast TV. Former Head of BBC Somerset and TV news veteran, Clinton Rodgers, led the discussion and his talking points got…
Post by: IBA International in Monthly Roundup
The IBA team was all bright eyed and bushy tailed as we started the New Year after a well-deserved break over the festive period!
Post by: IBA International in The Spin Bin
You have the right to remain silent… said the journalist to the subject matter expert, marketing department and PR team.
Post by: IBA International in The Spin Bin
ChatGPT was a serious wake-up call f to stop writing in Marketing Speak and Buzz Words – because ChatGPT can do it better. Now here’s what ChatGPT can’t do.
Post by: IBA International in Business Continuity Strategy
The power of a recognizable, clear, and distinctive B2B brand has often been underestimated – and underinvested.
Post by: IBA International in Strategy
The advent of ChatGPT has certainly got everyone with or without writer’s block talking. So, should PR Agencies and Marketing Pros in the B2B world be worried?