Post by: IBA International in Strategy
How the new world media of TikTok and Instagram are turning the tide on traditional news consumption.
Post by: IBA International in Strategy
As the colder months of winter loom nearer for those in the Northern hemisphere – could this be seen as a metaphor for AI’s future too? AI winter has been coined to describe the period of time after the overhype…
Post by: IBA International in Monthly Roundup
This month we’ve not let the PR momentum slow down. In order to secure upcoming coverage during a period of back-to-back summer holidays in Europe and major statutory holidays across North America, you need a flexible approach to PR programs!
Post by: IBA International in Strategy
The AI-driven search era is beginning, how can marketers evolve their content creation to meet it?
Post by: IBA International in IBA Talking Propeller Heads
To put the current state of AI in perspective and it’s recent offspring, Generative AI, into its proper place, we drew on the thoughts of Shazam’s founding CTO, Mike Karliner, who is talking to IBA’s CEO Judith Ingleton-Beer in our…
Post by: IBA International in Comment
Gen AI content and its usage and acceptability is moving on at pace, and battle lines are being drawn.
Post by: IBA International in Monthly Roundup
Here’s how we put our clients on the podium this July.
Post by: IBA International in Strategy
Zero-click content rises to challenge established link-building practices.
Post by: IBA International in Strategy
Classic content with value that stands the test of time is key to a winning content marketing strategy
Post by: IBA International in Strategy
State of the Media Report 2024 reviewed, from the journalist’s PoV Imagine being a journalist, inundated with media pitches and press releases on a daily basis. As much as one in two journalists receive 50 pitches per week and most…