The AI Arms race hots up, the litigators are waiting to pounce, are marketing and PR pros ready? Not another blog on ChatGPT we hear you exclaim! But we aren’t going to lecture you on how marketers can best use…
From making payment (sound)waves to connected cars buying groceries and paying tolls, and who remembers BlackBerry – well it’s back – the latest instalment in our industry spotlight series explores the new payment frontier of PayTech.
This week, the IBA team attended a webinar by Roxhill Media on the dos and don’ts for pitching to broadcast TV. Former Head of BBC Somerset and TV news veteran, Clinton Rodgers, led the discussion and his talking points got…
You have the right to remain silent… said the journalist to the subject matter expert, marketing department and PR team.
The advent of ChatGPT has certainly got everyone with or without writer’s block talking. So, should PR Agencies and Marketing Pros in the B2B world be worried?
The final round-up of PR and placement activity from an action-packed year at IBA in 2022.
As we approach the end of the calendar year, we look at the key trends that will shape B2B marketing campaigns in 2023.