Post by: IBA International in Strategy
Understanding the B2B sales funnel is just the beginning of the journey. From there on, it’s about optimizing and facilitating the way prospects and leads interact with a B2B organization online during the buying journey – think content marketing, account-based…
Post by: IBA International in Strategy
How will PR and Comms professionals step up to the plate from the Cision State of Global Comms Report?
Post by: IBA International in Strategy
How Account-Based Marketing is Giving Lead Gen Strategies a Makeover
Post by: IBA International in Monthly Roundup
Here’s our take on What’s In and What’s Out for PR Pros 2024.
Post by: IBA International in Strategy
Breaking through the noise and standing out from the competition – the power of Attention Marketing
Post by: IBA International in Strategy The Spin Bin
Simple steps to build Brand Equity into your 2024 B2B Marketing campaign
Post by: IBA International in Strategy
To kickstart 2024 we’ve taken a look at HubSpot’s recent Marketing, Sales, and CX Pulse Check report to see what PR and Marketing lessons from 2023 can be taken forward into the New Year
Post by: IBA International in Monthly Roundup
December in review: With our sleigh stacked with client coverage, a reminder that a release is not just for Christmas, and our clients on top of the tree of course!
Post by: IBA International in Strategy
As EU AI discussions stall and then start again almost as quickly as Sam Altman left and then rejoined Open AI, the PRSA in the U.S. is weighing in on how to keep the use of AI in Public Relations…
Post by: IBA International in Monthly Roundup
This November as PR and marketing budgets are being finalized, planning for the year ahead is very much underway for our clients and the IBA team! It’s true the content lifecycle never truly stops, but what fuels this messaging engine?…