Post by: IBA International in Comment
Throwback Friday: It takes a pretty large story to break through a news cycle dominated by Covid fog and the aftermath of a royal funeral, but well into the watershed hours Sunday night marked the start of a media whirlwind...
Post by: IBA International in Strategy
The types of strategy available to marketers in recent years has become endless. Let’s take a look at a marketing method that has not been as intensively explored as some of the more popular alternatives, and how it can be…
Post by: IBA International in Monthly Roundup
While St. Patrick’s Day may have passed us by with a vast display of parades across the globe, here at IBA we have plenty of international activity of our own to celebrate
Post by: IBA International in Industry Spotlight
To keep pace with an ever-changing marketplace where compliance is never far away, the spotlight is shining on innovative technologies within financial services, and FinTech has spawned a sister technology – RegTech.
Post by: IBA International in Comment
Look at Tiktok – did any of us really know what the platform was before the pandemic hit? It now adds eight users every second. Using the power of social media to converse with a business audience is now essential…
Post by: IBA International in Comment
For B2B businesses, International Women’s Day has also become a key marketing opportunity to raise awareness and push for significant gender changes. Many consumers believe that brands can do more to drive social change than government bodies...
Post by: IBA International in Monthly Roundup
February has long been celebrated as a month of romance, topped off, of course, by Valentine’s Day. With strong media coverage and placement opportunities leading the way, love is certainly in the air!
Post by: IBA International in Comment
In today’s immediate digital communications environment, companies have very little time to react to a sudden PR crisis before public opinion steps in. So, what can be done to protect against the power of the internet, and what can be…
Post by: IBA International in Industry Spotlight
Here’s our breakdown of the top AutoTech innovations that will get the automotive industry back on the road to recovery – it’s not just about driverless EVs!
B2B marketing is essential to take the customer through the digital sales funnel