Post by: IBA International in Monthly Roundup
Award season has kicked off, with the Golden Globes and Grammys getting the ball rolling and the Oscars not far off either. Whether you’re glued to the screen, don’t give a DAMN1 or “too cool to care but will check…
Post by: IBA International in Strategy
Social media is no longer just an option for B2B marketers - it is an absolute must. Here are some simple tools to measure and improve its effectiveness Many B2B companies have failed to embrace social media as a marketing…
Post by: IBA International in Monthly Roundup
Ding-dong, ding-dong, a royal wedding is on the horizon! Prince Harry is officially off the market, and while the guys in the IBA office won’t shed a tear, I reserve the right to be at least a little heartbroken. But…
Post by: IBA International in Monthly Roundup
October was International Strategic Planning Month and in offices all around the world, planning was in full force – the year in review, future industry trends, and next year’s strategy were all on the agenda. Set your goals wisely and…
Post by: IBA International in Monthly Roundup
Marathon season is back! For those people all around the world preparing to take on the 26-mile run, keep in mind some ground rules: wear the right shoes, learn to pace yourself and know how to break through the wall…
Post by: IBA International in Strategy
Celebrating its 10-year anniversary, the hashtag has become a crucial tool when it comes to using social media for business. First used on Twitter as a way to group together topics of interest, the humble hashtag has since been added…
Post by: IBA International in Monthly Roundup
The silly season is well and truly over. People are returning to work, finding themselves buried by the piles of uncompleted work from the last couple of months. With just over three months left until the end of the year,…
Post by: IBA International in Strategy
Writing to a deadline is not always easy, but is a fact of everyday life at an international PR agency – it always seems to be EOB somewhere. When it comes to copywriting, everyone tends to do things a little…
Post by: IBA International in Strategy
You’ve had your content idea. You’ve even had your briefing call. Now it’s time to sit down and write. But have you planned it all out first? Every idea needs a plan. You wouldn’t walk into the car showroom without…
Post by: IBA International in Monthly Roundup
For the past month or so I’ve been enjoying the shift in office discussions which now have a focus on Game of Thrones, The Handmaids Tale and other various TV shows. But this is but a brief respite, as I…