Keeping the Ho-Ho-Ho in Holiday fraud!

A global snapshot into the fraudulent trends incriminating this holiday period – and 2024.

Who said Black Friday was reserved for B2C? It’s time for B2B brands to join in the action!

The gap between B2B and B2C buyer behaviors has become closer as new technologies increase expectations for information access, convenience, and service. Excellent CX is no longer solely in the domain of Amazon-type retail giants – B2B customers want it…

We look into ChatGPT’s crystal ball for 2024

The IBA team is putting generative AI to the test by asking it to predict the top B2B technology trends for 2024 onwards. We’re conducting a bit of an experiment to see how in the loop gen-AI really is on…

Throwback Friday: Taking the guesswork out of marketing with content intelligence

In the midst of regular algorithm updates, the SEO Color Wheel Theory has emerged to help navigate a coherent strategy.

The power of thinking outside the PR Box

This month has been all about the sort of creative thinking that is beyond ChatGPT et al – finding new hooks, trailblazing new industry ideas, getting on top of SEO

Throwback Friday: AI is put under the stress test of the law

Ten months on since our first AI blog of the year and we have new legislation to abide by, courtesy of the EU Digital Services Act.

The dupe to dupe the dupers: the B2B takeaways from the Olaplex marketing campaign

What happens when you have a brand or content copycat? When another brand directly imitates your USP, or replicates your content? Well, if we follow in the steps of popular luxury hair care brand Olaplex, you use it to your…

From TayTay to Queen Bey – B2B lessons to be learned from two of pop’s biggest superstars

Taylor Swift and Beyoncé have been in the news cycle recently, and, despite their huge B2C appeal, there are some key takeaways for B2B PR and marketing professionals, particularly when it comes to crisis management and how to take control…

Fall’ing into success this September

PR and Marketing activity is quickly ramping back up to a familiar pace as we close off Summer and prepare to enter the final quarter of the year. The ‘Summer Lull’ is firmly in the rear view mirror!

Time to focus on the ‘R’ in PR

The Cision reports are a key PR and Marketing bellwether for industry changes and at IBA we always like to do our research and see how our experiences compare. We can then see if we need to adapt our strategies…