Getting the ball rolling – how do I know if my PR campaign is gaining momentum?

Signal theory and correct patterns of PR activity are never more crucial than during a campaign targeting new geographies or industries. Beware, even organizations that may have a big reputation in one industry will not necessarily become instant big news…

Throwback Friday: How #PoolGate left the Rio Olympics press office green

Enjoy our Olympic blast from the past in this week’s throwback Friday blog, looking at 'PoolGate' from Rio 2016...

Launches, laughter and leadership – how the month of July has been one to remember

The month of July has been a busy one which has not disappointed, both in and out the office. We’ve had football finals in front of screaming fans, “Freedom Day” and last but certainly not least, we launched with a…

Industry spotlight: The five essential digital building blocks transforming the construction industry

From top to bottom, here’s our High Five of the top ConTech innovations taking construction out of the dust and into the digital age ­– from drone technology and data analytics for net-zero buildings, to IoT-based wearable tech. It’s all…

Busting the myth of ‘media engagements’! Three questions to ask about your PR reporting

A year ago the IBA team decided to bust the PR agency myth around "media engagements" vs. actual PR metrics and results. We've sat on too many multi-agency reporting calls only to hear some of the "industry leading" agencies explain…

Are there lessons to be learned from Love Islanders? Brand influencing confirms its worth in the B2B space

It’s back! Love Island has returned to our screens for another summer – and it’s brimming with hopeful singles looking for love - and a soon-to-be career of social media influencing, and brand deals.

June – a Month of New Opportunities, Thought Leadership, and I earn my IBA stripes

June, along with my work experience placement, has flown by with new opportunities for our many clients across our portfolio...

The true meaning of scalable PR: Realize your marketing campaign ambitions at your own pace without paying over the odds

This blog was originally drafted in summer 2021, just as the first signs of first lockdown easing were beginning to creep through – how long ago that seems now! Its purpose was to highlight the importance of scalable PR...

PR placements and SEO – intrinsically linked

PR pros and marketing managers will be no stranger to the question from comms sceptics – “just what quantifiable value are we driving from our PR program.” For this blog, we’d like to zero in on the often-overlooked benefit of…

The power of words – without knowing it, you just told the media a lot about you

From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.