Post by: IBA International in Business Continuity Strategy
The power of a recognizable, clear, and distinctive B2B brand has often been underestimated – and underinvested.
Post by: IBA International in Strategy
The advent of ChatGPT has certainly got everyone with or without writer’s block talking. So, should PR Agencies and Marketing Pros in the B2B world be worried?
Post by: IBA International in Monthly Roundup
The final round-up of PR and placement activity from an action-packed year at IBA in 2022.
Post by: IBA International in Strategy
As we approach the end of the calendar year, we look at the key trends that will shape B2B marketing campaigns in 2023.
Post by: IBA International in Strategy
Three key trends that can help B2B companies get ahead 2023 will be a breakthrough year for B2B Marketers on traditionally B2C social media platforms: Think they’re not for you? Think again! Three key trends that can help B2B companies…
Post by: IBA International in Strategy
From the personal blogs of the early days of social media to present-day ones written by bots, blogs have come along way from their humble beginnings. But it seems, a lack of resources and low quality AI generation has led…
Post by: IBA International in Monthly Roundup
With the sweepstake for the World Cup footie done at IBA and a few grumbles about the draw, let’s ‘kick off’ with all the good news this month at IBA!
Post by: IBA International in Strategy
Journalists have a saying that company research reports are often a last ditch, ‘Hail Mary’ attempt by companies to grab headlines when all other ideas have run dry – but is this always the case?
Post by: IBA International in Strategy
Today’s B2B buying personas have changed – they are millennials Gen X, Y and even Z! What worked today, may not work tomorrow – and the traditional marketing approach of appealing to broad groups has come under increasing scrutiny from…
Post by: IBA International in Strategy
Google is one of the last but the largest search platforms to still rely on third-party cookies, so an end to this usage could spark major disruption for marketing strategies.