B2B marketing is essential to take the customer through the digital sales funnel

The pandemic and resulting digital shift has had a profound impact not just on the way we go about our working day in business, but on our purchasing habits – and that’s as true for B2B buyers as it is…

Throwback Friday: Farewell to the European Super League (we hardly knew ye) and Hello to the World Cup… PR lessons still to be learned?

Throwback Friday: It takes a pretty large story to break through a news cycle dominated by Covid fog and the aftermath of a royal funeral, but well into the watershed hours Sunday night marked the start of a media whirlwind...

Attraction marketing and customer loyalty: A match made in B2B heaven?

The types of strategy available to marketers in recent years has become endless. Let’s take a look at a marketing method that has not been as intensively explored as some of the more popular alternatives, and how it can be…

There’s no such thing as luck o’ the Irish when it comes to PR and marketing – just IBA’s tried and tested Pitch&Place strategies!

While St. Patrick’s Day may have passed us by with a vast display of parades across the globe, here at IBA we have plenty of international activity of our own to celebrate

Industry spotlight: We look at compliance technology as FinTech spawns RegTech and goes cross border!

To keep pace with an ever-changing marketplace where compliance is never far away, the spotlight is shining on innovative technologies within financial services, and FinTech has spawned a sister technology – RegTech.

Lessons learned from marketing on social media

Look at Tiktok – did any of us really know what the platform was before the pandemic hit? It now adds eight users every second. Using the power of social media to converse with a business audience is now essential…

International Women’s Day in PR: What every B2B marketer should know

For B2B businesses, International Women’s Day has also become a key marketing opportunity to raise awareness and push for significant gender changes. Many consumers believe that brands can do more to drive social change than government bodies...

How our B2B clients are feeling the love

February has long been celebrated as a month of romance, topped off, of course, by Valentine’s Day. With strong media coverage and placement opportunities leading the way, love is certainly in the air!

Crisis management – A B2B PR guide to help a company through a brewing crisis

In today’s immediate digital communications environment, companies have very little time to react to a sudden PR crisis before public opinion steps in. So, what can be done to protect against the power of the internet, and what can be…

Industry spotlight: Digital transformation up ahead – Automotive industry arrives at its digital destination with AutoTech at the wheel

Here’s our breakdown of the top AutoTech innovations that will get the automotive industry back on the road to recovery – it’s not just about driverless EVs!