Post by: IBA International in Monthly Roundup
From placement levels scarier than the Halloween franchise, to hunting down journalists, and some frighteningly successful trends research – here’s the lowdown on everything IBA in the last month.
Post by: IBA International in Comment
New research on video usage for social media marketing underlines the growing influence of TikTok in this Throwback post.
Post by: IBA International in Strategy
Evidence suggests almost every industry wants a slice of the AI-pie, and it seems the public relations sphere is not immune.
Post by: IBA International in Strategy
As businesses look to manage costs during this disruptive period, marketing and PR budgets come under review. But as our own research during the pandemic found out, in the B2B world this is an opportunity to show your business value…
Post by: IBA International in Monthly Roundup
New recruit Sam Walker brings us his whistle-stop tour of his first week at IBA, from TikTok to global supply chain issues, webchat to humanizing AI, and with a horse thrown in for good measure
Post by: IBA International in Strategy
Beware the pitfalls when extracting subject matter experts thoughts, drafting the article, and placing it in the right publication!
Post by: IBA International in News
In today’s IBA blog, we pay our own tribute to Her Majesty Queen Elizabeth II.
Post by: IBA International in Strategy
Generating new business in an uncertain landscape is no easy feat – in the B2B space, sales involve a complex network of stakeholders including buying influencers, purchasers and ratifiers.
Post by: IBA International in Monthly Roundup
As we pass the midway point in Q3, the weather may have cooled down – but things are still heating up here in the IBA office!
Post by: IBA International in Comment
As soon as Mark Zuckerberg renamed his Facebook empire Meta, we all knew instinctively that the Metaverse was going to become part of our lives, with expansion forecasted at a compound annual growth rate of nearly 48%...