Putting a spoke in the SEO color wheel

In the midst of regular algorithm updates, the SEO Color Wheel Theory has emerged to help navigate a coherent strategy.

Throwback Friday: The Long Arm of the Law to challenge ChatGPT and its tech relations

In February, IBA weighed in on the topic de jour (or year!) of the rise of ChatGPT. Putting aside the hype and hysteria around what generative AI can and can’t do, we looked at the possibility of ChatGPT and similar…

Goodbye June, hello Summer!

It’s the end of June, so that can only mean one thing – a monthly IBA roundup! We’ve been Busy IBA Bees since our May review, despite now entering the much hyped “summer lull” – an event experienced mostly in…

Throwback Friday: Is it time to call the big name PR agencies bluff?

With budgets under scrutiny, you don’t need advertising budget to get results, let earned media do the signalling.

Event organizers are ditching vanity metrics

The pandemic downtime has allowed event organizers to rethink processes, planning techniques, and metrics – so where do things stand now? Gone are the days of prioritizing vanity metrics – which, put simply, means goals that look good on paper…

B2B brand messaging is becoming too vague for buyers

The Drum recently highlighted that 61% of B2B tech buyers believe corporate brand messaging is too vague to actively represent their brand and attract buyers.

Dancing round the Maypole

This month has been jam-packed at IBA – add to this back-to-back Bank Holidays, BBQ’s and a new king on the UK throne and there’s been no time to take a breather.

Budget cuts, new media formats, and of course AI: What’s on the B2B marketing radar right now

The year’s halfway point is in sight and we’re keen to see what trends have come to fruition and what factors are still at play for PR and Marketing teams.

Bringing behavioral science into content marketing and the sales cycle

IBA and its press relations campaigns are rooted in communications theory – so we’re no stranger to looking at B2B communications through a scientific lens. This week, we’re talking about the psychology behind prospecting, why and how buyers make purchasing…

Throwback Friday: The Rationale Behind The Press Release

The IBA team recently attended a webinar hosted by Agility PR on the uses of the modern newswire. With over 20 years of experience in press release distribution at leading newswire PR News, Tom Clarke, explained the ins and outs…