Post by: IBA International in The Spin Bin
We’ve discussed News as Entertainment and News as a Narrative, all illustrated by the Main Stream Media and its obsession with readership and clickbait in the brave new world of Twitter, Facebook, Instagram, TikTok – they keep on coming...
Post by: IBA International in Comment
2020 was a year of challenges and uncertainty and while the rest of the world was shaken by a global pandemic, PR and communication professionals found themselves front and center of the global businesses stage...
Post by: IBA International in Industry Spotlight
In a return to our popular industry spotlight series, we’re focusing on the global MedTech industry. During COVID-19, the MedTech industry has found itself both trying to detect the virus and supply frontline emergency workers with equipment to fight it...
Post by: IBA International in Industry Spotlight
We’re back with the next instalment in our popular series of industry spotlights and this week we’re focusing on the FinTech industry. The coronavirus crisis has escalated the use of technology...
Post by: IBA International in Strategy
Where Twitter and Facebook are today routinely used by Hollywood celebrities, politicians and activists to call out rivals and engage in ‘cancel culture’, this is in marked contrast to B2B social activities. B2B social media used across Twitter, LinkedIn and…
Post by: IBA International in Monthly Roundup
Whether lockdown has felt like a few weeks or a lifetime, the good news is that we seem to be coming into the exit phase – and it’s time to start capitalizing on opportunities and making up for those lost…
Post by: IBA International in Monthly Roundup
Advice for communicators has been varied during the coronavirus crisis, but we were shocked that some big-name and high retainer fee agencies were warning B2B organizations to only focus on opportunities and content for ‘down the road’ to get placements.…
Post by: IBA International in Comment
It feels like we're now ‘past the peak’ of COVID-19 hospitalization rates - welcome news for us all - and past the peak of shock-factor COVID-19 news items. The conversation is now shifting toward the brave new post-COVID world as…
Don’t be a stranger – be smart with how you keep in touch with your teams, customers and communities
Post by: IBA International in Business Continuity
Keeping in touch has never been so important both personally and for businesses. If the current crisis has not brought your teams and customers closer yet or made you more creative, here are some of our tips to get you…
Post by: IBA International in Business Continuity
People buy from winners, and what winners don’t do is hit the panic button the moment they are confronted with a problem which is beyond their control. B2B businesses should signal enough to demonstrate an appropriate level of business as…