Post by: IBA International in Strategy
In the B2B world it can be rare that events hitting the general public filter into PR plays for clients. If so, these kind of topics often require a good degree of sensitivity and in the worst case a significant…
Post by: IBA International in Strategy
Getting the full picture of PR campaign success can benefit the marketing manager who deployed it, should be used to inform sales & marketing strategies and impact planning at the business level. Metrics from PR campaigns can be gauged on…
Post by: IBA International in Comment
2020 was a year full of business disruption, but as our market research shows, with uncertainty and budget cuts hopefully in the past, we can all start to look to the future with some degree of optimism. PR gets technical…
Post by: IBA International in Comment
Throwback Friday – hot topic habits even more applicable as B2B marketing campaigns ramp-up for the year...
Post by: IBA International in Monthly Roundup
As we prepare to move into the festive period, here’s the IBA International take on what’s been a year of change, adaptation and success – plus a hint of what lies ahead...
Post by: IBA International in News
New high-impact, low-cost, global PR support package launched for organizations looking to boost marketing drives and enter new markets 2021 post-Brexit and hopefully post-pandemic Launch follows IBA primary research that finds B2B organizations feel expansion and recovery plans are held…
Post by: IBA International in Comment
This year has been dominated by the coronavirus pandemic, but it has given us all time to think - and IBA research shows despite the widespread disruption, B2B organizations have thought and are optimistic about the future...
Post by: IBA International in Comment
IBA Primary Research highlights a deep lack of confidence from B2B organizations in their PR and marketing agencies as they plot recovery, new opportunities, and expansion post-Brexit and COVID-19.
Post by: IBA International in News
Primary research from IBA International finds only 11% of B2B organizations are satisfied with their existing PR and marketing communications agencies 40% of marketing managers admit they find it difficult to measure agency contribution to the overall business Key issues…
Are blogs ‘so 2020’? Not for B2B businesses!