Why big engagements aren’t only for royals

Ding-dong, ding-dong, a royal wedding is on the horizon! Prince Harry is officially off the market, and while the guys in the IBA office won’t shed a tear, I reserve the right to be at least a little heartbroken. But…

4 things to do in Q4: Strategize, review, assess and repeat!

October was International Strategic Planning Month and in offices all around the world, planning was in full force – the year in review, future industry trends, and next year’s strategy were all on the agenda. Set your goals wisely and…

Running a PR campaign is an everyday marathon

Marathon season is back! For those people all around the world preparing to take on the 26-mile run, keep in mind some ground rules: wear the right shoes, learn to pace yourself and know how to break through the wall…

A decade of the #hashtag: 7 tips on using hashtags in social posts

Celebrating its 10-year anniversary, the hashtag has become a crucial tool when it comes to using social media for business. First used on Twitter as a way to group together topics of interest, the humble hashtag has since been added…

Put away your pool floats and pull out your thinking hat – the silly season is over!

The silly season is well and truly over. People are returning to work, finding themselves buried by the piles of uncompleted work from the last couple of months. With just over three months left until the end of the year,…

Getting started: Quick copywriting tips for fast results

Writing to a deadline is not always easy, but is a fact of everyday life at an international PR agency – it always seems to be EOB somewhere. When it comes to copywriting, everyone tends to do things a little…

Fail to plan, plan to fail – 5 tips for drafting the perfect piece

You’ve had your content idea. You’ve even had your briefing call. Now it’s time to sit down and write. But have you planned it all out first? Every idea needs a plan. You wouldn’t walk into the car showroom without…

Keeping up with the media off-season

For the past month or so I’ve been enjoying the shift in office discussions which now have a focus on Game of Thrones, The Handmaids Tale and other various TV shows. But this is but a brief respite, as I…

When is a press release not just a press release? Always

The power of the hidden agendas of press releases PR professionals, marketing managers and sales teams all agree press releases need to be part of any communications campaign, but all too often when a company is reporting and analyzing its…

Pitch Perfect: 6 questions to ask yourself before pitching to a journalist

Having a pitching strategy is crucial in winning top placements in the media. Journalists are essentially the ‘cool kids’ at school and you’re the outsider trying to score a seat at their lunch table. Getting that seat is no easy…