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Post by: IBA International in Monthly Roundup
St Patrick’s Day may have been a couple of weeks ago and the Irish raiders may have won the day at the world-renowned Cheltenham jump racing Festival, but a little leprechaun must have sprinkled its magic on the IBA office…
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Post by: IBA International in Strategy
To unscramble some misunderstandings, we delve into Cision’s recent tip sheet for winning over journalists and securing that all important earned media coverage.
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Post by: IBA International in The Spin Bin
As the proliferation of Awards grow, so the worth wanes – but the value for B2B companies is not the one you think
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Post by: IBA International in Comment
Gen AI content and its usage and acceptability is moving on at pace, and battle lines are being drawn.
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Post by: IBA International in Monthly Roundup
We’re back again with another jam-packed recap on this month’s activities, as it’s not just Taylor Swift and the Super Bowl that’s making headlines!