Shamrocking and rolling into the close of Q1

St Patrick’s Day may have been a couple of weeks ago and the Irish raiders may have won the day at the world-renowned Cheltenham jump racing Festival, but a little leprechaun must have sprinkled its magic on the IBA office…

Top tips for top-tier media placements, without spending a penny

To unscramble some misunderstandings, we delve into Cision’s recent tip sheet for winning over journalists and securing that all important earned media coverage.

Throwback Friday: It’s the Oscars – and the winner is? Make sure it’s you!

As the proliferation of Awards grow, so the worth wanes – but the value for B2B companies is not the one you think

It’s official: Gen-AI content will seriously impair your SEO

Gen AI content and its usage and acceptability is moving on at pace, and battle lines are being drawn.

Leap year gave us an extra day to pack out February

We’re back again with another jam-packed recap on this month’s activities, as it’s not just Taylor Swift and the Super Bowl that’s making headlines!