5 B2C strategies B2B marketers should stop doing in 2016

In a recent marketing survey, 51% of B2B marketers plan on increasing their content marketing budgets in 2016, but only 30% said they were effective at it! I've taken a look at some of the common B2C social media strategies…

All the Presidents game: How Reality TV and Twitter became comrades in arms for Donald Trump

Donald Trump is following a long tradition for Presidential hopefuls He that masters the communications tools of the day, triumphs Trump adds Twitter to Reality TV to form a new and deadly winning combination “We have a movement here” sound…

Brands under the spotlight: Is Google taking over from Microsoft as the new defacto evil corporation?

The blog was written by the IBA editorial team in 2010, just weeks after the launch of the controversial Google Buzz social platform and Microsoft's much maligned counterpunch, Bing. Ten years on and little has changed. Google is still aggressively…