Post by: IBA International in News
In Q4 last year, IBA felt it timely to conduct a global survey into PR & Marketing agency support. We found out that only 11% of marketers are happy with their overall effectiveness of PR agencies activities.
Post by: IBA International in Industry Spotlight
Our industry spotlight this week comes with a timely twist, linking to some of the hot button energy, utilities and resources issues on the agenda at COP26 right now...
Post by: IBA International in Monthly Roundup
I’m Joshua, the latest recruit to IBA’s team, excited and eager to learn the ins and outs of international PR and marketing. Here’s my take on the opening month to IBA’s Q4 2021.
Post by: IBA International in Comment
Following on from our last round-up of highlight IBA contributions to influential PR & marketing media outlets, the IBA team have continued to share industry thought leadership with B2B marketers.
Post by: IBA International in Comment
That is the question…and digitally focused PR is the answer One of our most well-read recent strategy blogs was a piece we wrote on the link between PR and SEO – a relationship not all marketers are aware of. In…
Post by: IBA International in Strategy
Remember that old PR mantra “it’s not what you know, it’s who you know” said rather cockily by PR execs to describe their ‘special’ relationship with journalist? At IBA we have always known this is not the case.
Post by: IBA International in Monthly Roundup
Whether you’ve been rejoicing at the kids going back to school, or looking forward to early autumnal evenings, there’s been no shortage of exciting projects here at the IBA office.
Post by: IBA International in Comment
It’s that time of the week again! Last year we looked at how national newspapers were reporting on the pandemic, with lockdown hindsight and panic-induced articles around supermarket shortages. Ring a bell?
Post by: IBA International in Comment
With TikTok videos being short, sharp and structured, it’s hard to stop the endless scrolling we catch ourselves doing. This has inevitably meant B2C influencing has already found its way on to the app – but does TikTok have any…
Post by: IBA International in Industry Spotlight
From virtual interactive tours and eSignatures to Smart Homes, drones and hyper-localized advertising, our latest industry spotlight explores the top five PropTech innovations disrupting the traditional real estate and property management ecosystems...