Post by: IBA International in Monthly Roundup Strategy
A successful PR campaign is built through weaving a pattern of communication. Bundling all your client’s news into one juicy package is only going to get you one piece of coverage no matter how juicy it is… unless you’re Apple…
Post by: IBA International in Strategy
10 golden rules for press interviews - Part 2 In my last blog I talked about how the press interview is a staple part of any PR program, but can also be a minefield – and you only see the…
Post by: IBA International in Strategy
In today's changing media landscape, executive interviews still remain a journalist's 'bread and butter' when it comes to producing copy. A journalist also lives and dies by their contacts, so give them one good interview and expect to see them…
Post by: IBA International in Strategy
International events can be a key part of a PR and marketing campaign for brands and organisations. The signal is – you are big, global and successful. Whether you're launching a new product, making a major announcement or kicking off…
Post by: IBA International in Comment
Customers are getting further down the decision funnel before contacting sales Actively demonstrate to prospects how your business is helping customers Are you sending out the right signals to potential customers? It's one of the 'classic' rules and often one…
Post by: IBA International in Comment
According to one statistic, nearly 2,000 press releases are released by the three top newswire services every day. With more press releases being distributed and less journalists to read them, getting your news seen by the right person is becoming…
‘Tis the season to run a holiday PR campaign