Post by: IBA International in Comment Strategy
2016 was the year of upsets. Who would have predicted the UK voting to leave the European Union? Certainly not the polls. And who would have predicted reality TV star and self-proclaimed King of Twitter Donald Trump would have won…
Post by: IBA International in Monthly Roundup
Here at IBA we always try to learn from not just our own but others past mistakes. Here, Jon Brown at IBA decided to have a quick look at some memorable PR disasters of 2016 – and what we learned…
Post by: IBA International in Monthly Roundup Strategy
A successful PR campaign is built through weaving a pattern of communication. Bundling all your client’s news into one juicy package is only going to get you one piece of coverage no matter how juicy it is… unless you’re Apple…
Post by: IBA International in Comment
Robert X. Cringely aka Mark Stephens, the distinguished American journalist and author of “Accidental Empires” - an iconoclastic account of the rise of Bill Gates and Steve Jobs (and well worth a read) - wrote, I paraphrase slightly: Journalists use…
Post by: IBA International in Strategy
In my last blog, I spoke about how company executives are at risk of blundering into a controversial or negative comment if they are unsuitably prepared for a press interview, and the topics they should stick to discussing. We’ve been…
Post by: IBA International in Comment
Social analytics predicted Trump's election. Big data is no data if it's wrong data. Pollsters get big wakeup call Forgotten Man & Woman versus Four More Years. Twitter stats you need to know , They'll shock or rock you Make…
Post by: IBA International in Monthly Roundup
An article published by the World Economic forum earlier this year described businesses looking at social media as simply 'nice to have'. At IBA, we often come across B2B organisations that are still guilty of this – and the longer…
Post by: IBA International in Strategy
10 golden rules for press interviews - Part 2 In my last blog I talked about how the press interview is a staple part of any PR program, but can also be a minefield – and you only see the…
Post by: IBA International in Comment Monthly Roundup
Social media is a powerful tool when used effectively for businesses and individuals alike – it provides an online, easily accessible presence and a platform to share information on. Unfortunately, if your name is Kim Kardashian, you may find that…
And the award goes to…