Post by: IBA International in Strategy
Evidence suggests almost every industry wants a slice of the AI-pie, and it seems the public relations sphere is not immune.
Post by: IBA International in Strategy
As businesses look to manage costs during this disruptive period, marketing and PR budgets come under review. But as our own research during the pandemic found out, in the B2B world this is an opportunity to show your business value…
Post by: IBA International in Monthly Roundup
New recruit Sam Walker brings us his whistle-stop tour of his first week at IBA, from TikTok to global supply chain issues, webchat to humanizing AI, and with a horse thrown in for good measure
Post by: IBA International in Strategy
Beware the pitfalls when extracting subject matter experts thoughts, drafting the article, and placing it in the right publication!
Post by: IBA International in News
In today’s IBA blog, we pay our own tribute to Her Majesty Queen Elizabeth II.
Post by: IBA International in Monthly Roundup
As we pass the midway point in Q3, the weather may have cooled down – but things are still heating up here in the IBA office!
Post by: IBA International in Comment
As soon as Mark Zuckerberg renamed his Facebook empire Meta, we all knew instinctively that the Metaverse was going to become part of our lives, with expansion forecasted at a compound annual growth rate of nearly 48%...
Post by: IBA International in Strategy
Last week my colleague Elizabeth Quinlan took a step outside the box of SEO into Brain Engine Optimization – this week we focus on SEO and its relationship to content marketing.
Post by: IBA International in Comment
With all the latest digital advancements in the world of PR and marketing, it can be easy to lose sight of what really drives B2B sales – people! In this time of digital overload, PR and marketing pros are competing…