Post by: IBA International in Comment
In the B2B world, the power of social media can sometimes be underestimated or even deemed “too B2C” – but it would be a mistake to ignore the benefits social media marketing can bring to PR and marketing strategies.
Post by: IBA International in News
It’s been a few months since our last round-up of IBA contributions to influential PR and marketing media outlets, so we thought it a good time to bring you all up to speed...
Post by: IBA International in Monthly Roundup
The beginning of 2022 has passed by in a flash. And here we are, with a blink of an eye landing at the end of April ending a financial year and starting the second quarter of 2022. In fact, as…
Post by: IBA International in Comment
There has often been conflict when it comes to B2B PR campaign focus and planning. C-level executives are looking at big picture features in national and international titles for brand building, while sales and marketing departments, want to get content…
Post by: IBA International in Comment
The pandemic and resulting digital shift has had a profound impact not just on the way we go about our working day in business, but on our purchasing habits – and that’s as true for B2B buyers as it is…
Post by: IBA International in Comment
Throwback Friday: It takes a pretty large story to break through a news cycle dominated by Covid fog and the aftermath of a royal funeral, but well into the watershed hours Sunday night marked the start of a media whirlwind...
Post by: IBA International in Strategy
The types of strategy available to marketers in recent years has become endless. Let’s take a look at a marketing method that has not been as intensively explored as some of the more popular alternatives, and how it can be…
Post by: IBA International in Monthly Roundup
While St. Patrick’s Day may have passed us by with a vast display of parades across the globe, here at IBA we have plenty of international activity of our own to celebrate
Post by: IBA International in Industry Spotlight
To keep pace with an ever-changing marketplace where compliance is never far away, the spotlight is shining on innovative technologies within financial services, and FinTech has spawned a sister technology – RegTech.
Content localization must be more than just paying lip-service – it can make or break the B2B PR (and sales) process!