Post by: IBA International in Comment
For B2B businesses, International Women’s Day has also become a key marketing opportunity to raise awareness and push for significant gender changes. Many consumers believe that brands can do more to drive social change than government bodies...
Post by: IBA International in Monthly Roundup
February has long been celebrated as a month of romance, topped off, of course, by Valentine’s Day. With strong media coverage and placement opportunities leading the way, love is certainly in the air!
Post by: IBA International in Comment
In today’s immediate digital communications environment, companies have very little time to react to a sudden PR crisis before public opinion steps in. So, what can be done to protect against the power of the internet, and what can be…
Post by: IBA International in Industry Spotlight
Here’s our breakdown of the top AutoTech innovations that will get the automotive industry back on the road to recovery – it’s not just about driverless EVs!
Post by: IBA International in Uncategorized
We’ve all been there as good B2B PR pros and marketing managers – you’ve been working with a customer with global appeal. You’ve drafted a press release that’s been through approval from your own account managers, subject matter experts, corporate…
Post by: IBA International in Monthly Roundup
As I write this blog the Chinese New Year has not yet begun, but IBA and its growing roster of international tech clients are showing all the characteristics of the tiger as the Roman New Year is in full swing...
Post by: IBA International in The Spin Bin
There is real value for B2B companies in newsjacking, but it comes in a very different form from what most PR execs use as their role model of B2C newsjacking.
Post by: IBA International in Strategy
The year 2021 was full of uncertainty and evolution which reshaped the PR and marketing landscape and business agendas alike. The world had to face a continuation of a global pandemic, climate change challenges, supply chains issues, and remote working…
Lessons learned from marketing on social media