Post by: IBA International in Monthly Roundup
The spirit of technology and science really caught on at the IBA office this month. To kick things off, we have been re-engineering our social media strategy to give PR professionals some “food for thought” – stats, facts and figures…
Post by: IBA International in Monthly Roundup
The IBA #PRFood4Thought hashtag has just over a month under its belt which means it’s time for our first monthly roundup! These roundups will allow us to take a deeper dive into the months posts without the restriction of Twitter’s…
Post by: IBA International in Comment Strategy
Finding articles difficult to place? Unsure on what topics journalists are going to be writing about? Simon Woolley at the IBA PressOffice, explains how editorial calendars can uncover journalist secrets and help you gain valuable press coverage. With more content…
Post by: IBA International in Monthly Roundup
In February, Elon Musk’s Falcon Heavy rocket had a successful test flight and sent a cherry red Tesla roadster into the orbit of Mars. With “Don’t panic”1 written on the car’s dashboard screen and David Bowie’s “Life on Mars” now…
Post by: IBA International in Monthly Roundup
Award season has kicked off, with the Golden Globes and Grammys getting the ball rolling and the Oscars not far off either. Whether you’re glued to the screen, don’t give a DAMN1 or “too cool to care but will check…
Post by: IBA International in Strategy
Social media is no longer just an option for B2B marketers - it is an absolute must. Here are some simple tools to measure and improve its effectiveness Many B2B companies have failed to embrace social media as a marketing…
Post by: IBA International in Monthly Roundup
Ding-dong, ding-dong, a royal wedding is on the horizon! Prince Harry is officially off the market, and while the guys in the IBA office won’t shed a tear, I reserve the right to be at least a little heartbroken. But…
Post by: IBA International in Monthly Roundup
October was International Strategic Planning Month and in offices all around the world, planning was in full force – the year in review, future industry trends, and next year’s strategy were all on the agenda. Set your goals wisely and…
Post by: IBA International in Monthly Roundup
Marathon season is back! For those people all around the world preparing to take on the 26-mile run, keep in mind some ground rules: wear the right shoes, learn to pace yourself and know how to break through the wall…
Post by: IBA International in Strategy
Celebrating its 10-year anniversary, the hashtag has become a crucial tool when it comes to using social media for business. First used on Twitter as a way to group together topics of interest, the humble hashtag has since been added…