Delivering a targeted PR campaign – not rocket-science!
In February, Elon Musk’s Falcon Heavy rocket had a successful test flight and sent a cherry red Tesla roadster into the orbit of Mars. With “Don’t panic”1 written on the car’s dashboard screen and David Bowie’s “Life on Mars” now endlessly blasting into space, the SpaceX CEO has really shown he knows how to create media buzz.
Here at IBA, we are running multiple, targeted PR campaigns, so we also know a thing or two about publicity. And judging by all the positive coverage we have secured with our clients, it seems the Falcon Heavy wasn’t the only thing flying high lately!
To kick things off, our enterprise software client released the findings of a major study looking into the digital transformation of field service management for trade contractors. We have launched a full PR effort to make sure the findings are in front of editors, opinion-leaders and decision-makers, with further press activities soon to be launched into orbit.
Meanwhile, our communications and networking client is still over the moon itself from the success of its global sales kick-off at the beginning of Q1. To keep up press activity off the back of the event, the IBA team have created press releases, secured third-party analyst coverage and sent social media engagement around the developments skyrocketing.
Back to Earth now. Having shown off the stellar performance of his space project, Elon Musk is looking beneath the surface, devoting his attention to his not-so-boring company, the Boring Company. And you know what else isn’t boring? Life at the IBA office. We celebrated International Pancake Day – see image – and to make sure we have a legitimate reason to have more Nutella, established a new office tradition, Bagel Fridays!
We’re celebrating #pancakeday2018 in the IBA office! 🎉
Tell us, do you prefer crepes or American-style pancakes? Do you roll or fold? And what’s your choice of filling?
Or creep(es) us out with some odd suggestions! pic.twitter.com/raakgDY3zD
— IBA International (@IBAPR) February 13, 2018
If you want to find out what else is new here around here, stay tuned for the next blog, where my colleague Amanda will discuss how new IBA social media initiatives are taking off. Until then, here is a little advice: For any social media strategy to work, you must first thoroughly plan-et.
1 Reference to “Hitchhikers’ Guide to the Galaxy” by Douglas Adams.
Réka Ágopcsa is PR Executive at IBA International.