Post by: IBA International in Business Continuity
Everyone will want to get back to business as usual as soon as possible after the pandemic, but budgets won’t instantly be the same as they were before. Here’s how you can still achieve great PR results while avoiding large…
Don’t be a stranger – be smart with how you keep in touch with your teams, customers and communities
Post by: IBA International in Business Continuity
Keeping in touch has never been so important both personally and for businesses. If the current crisis has not brought your teams and customers closer yet or made you more creative, here are some of our tips to get you…
Post by: IBA International in Business Continuity
People buy from winners, and what winners don’t do is hit the panic button the moment they are confronted with a problem which is beyond their control. B2B businesses should signal enough to demonstrate an appropriate level of business as…
Post by: IBA International in Business Continuity
If you’ve read our latest blog post, you’ll know that we’re advocating business continuity during the uncertain times caused by the coronavirus pandemic...
Post by: IBA International in Business Continuity The Spin Bin
The power of direct communication to signal leadership cannot be emphasized enough in crisis situations - Donald Trump and his coronavirus briefings are a case in point.
Post by: IBA International in Business Continuity
We're all in this turbulent situation together, but now we all have to take the next step – to look beyond ‘business as usual’ to ensure business continuity through uncertain times.
Post by: IBA International in Strategy
A campaign-based approach to content marketing may not sound like rocket science, but the beauty of thinking about assets in terms of a content stack means you may be able to identify strengths and weaknesses in your content repository or…
Post by: IBA International in Monthly Roundup
We were all so grateful for the extra Leap Day with February filled with long to-do lists, back to back campaigns and an intense period of media pitching...
Post by: IBA International in Strategy
As Q1 draws to a close, we've had enough time to reflect on 2019 and its successes. Here’s our checklist of four marketing and PR must-do’s that could help your business blossom this spring...
Post by: IBA International in Comment
In H2 2019 IBA has been ‘on tour’, running a series of breakfast briefings charting the changes we’ve seen in digital B2B communications. We brought together B2B marketers in Lincoln, Cambridge, Nottingham, Reading and Oxford – it has been a…