Post by: IBA International in Monthly Roundup
Advice for communicators has been varied during the coronavirus crisis, but we were shocked that some big-name and high retainer fee agencies were warning B2B organizations to only focus on opportunities and content for ‘down the road’ to get placements.…
Post by: IBA International in The Spin Bin
In the UK we clap the National Health Service employees every Thursday for their selfless work on the frontline to battle against the COVID-19 virus. Well, I’m all for clapping, raising a glass, calling three cheers, whatever to the trade…
Post by: IBA International in Strategy
After the initial shock of the COVID-19 crisis, the gradually unfolding uncertainty, and the long adjustment to the ‘new normal’, most organizations are now getting ready to plan for the future. Determination and quick thinking are required as businesses draw…
Post by: IBA International in Comment
After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where they have little brand presence and face well-established competitors?
Post by: IBA International in Comment
It feels like we're now ‘past the peak’ of COVID-19 hospitalization rates - welcome news for us all - and past the peak of shock-factor COVID-19 news items. The conversation is now shifting toward the brave new post-COVID world as…
Post by: IBA International in Monthly Roundup
No-one knows how long social distancing will last but it’s time to start adjusting. Here at IBA we’re helping organizations move forward and think about business post-COVID-19.
Post by: IBA International in Business Continuity
It’s going to take a while for things to get back to usual following the coronavirus pandemic – businesses don’t and probably won’t have appetite to spend the tens and thousands of dollars on communications every month they once did.
Post by: IBA International in Business Continuity
Everyone will want to get back to business as usual as soon as possible after the pandemic, but budgets won’t instantly be the same as they were before. Here’s how you can still achieve great PR results while avoiding large…
Don’t be a stranger – be smart with how you keep in touch with your teams, customers and communities
Post by: IBA International in Business Continuity
Keeping in touch has never been so important both personally and for businesses. If the current crisis has not brought your teams and customers closer yet or made you more creative, here are some of our tips to get you…
Post by: IBA International in Business Continuity
People buy from winners, and what winners don’t do is hit the panic button the moment they are confronted with a problem which is beyond their control. B2B businesses should signal enough to demonstrate an appropriate level of business as…