Identifying the influencer – the first steps to a successful B2B influencer programme

You have a successful ongoing marketing campaign. As a successful B2B marketeer you know how important it is to build long term trust in your product or solution, because it's not like consumer marketing. In B2B many buyer's careers depend…

Balancing content creation with content curation – maximising the reach of your B2B communications

Marketing departments are busy creating content, regional teams are at it too, high level executives and even product development guys are getting in on the act. Quite simply, many are awash with content. But recent research shows that over 60%…

The classical triangulation theory behind the perfect tweet

Even Cicero could learn from Donald Trump He uses classical three touch-point structure to support all his hidden agendas... ...And gain traction in his target audience Trump tweets a lot – see my previous blog about his through the night…

5 B2C strategies B2B marketers should stop doing in 2016

In a recent marketing survey, 51% of B2B marketers plan on increasing their content marketing budgets in 2016, but only 30% said they were effective at it! I've taken a look at some of the common B2C social media strategies…

All the Presidents game: How Reality TV and Twitter became comrades in arms for Donald Trump

Donald Trump is following a long tradition for Presidential hopefuls He that masters the communications tools of the day, triumphs Trump adds Twitter to Reality TV to form a new and deadly winning combination “We have a movement here” sound…