Post by: IBA International in Strategy
Journalists have a saying that company research reports are often a last ditch, ‘Hail Mary’ attempt by companies to grab headlines when all other ideas have run dry – but is this always the case?
Post by: IBA International in Strategy
Today’s B2B buying personas have changed – they are millennials Gen X, Y and even Z! What worked today, may not work tomorrow – and the traditional marketing approach of appealing to broad groups has come under increasing scrutiny from…
Post by: IBA International in Strategy
Google is one of the last but the largest search platforms to still rely on third-party cookies, so an end to this usage could spark major disruption for marketing strategies.
Post by: IBA International in Monthly Roundup
From placement levels scarier than the Halloween franchise, to hunting down journalists, and some frighteningly successful trends research – here’s the lowdown on everything IBA in the last month.
Post by: IBA International in Comment
New research on video usage for social media marketing underlines the growing influence of TikTok in this Throwback post.
Post by: IBA International in Strategy
Evidence suggests almost every industry wants a slice of the AI-pie, and it seems the public relations sphere is not immune.
Post by: IBA International in Strategy
As businesses look to manage costs during this disruptive period, marketing and PR budgets come under review. But as our own research during the pandemic found out, in the B2B world this is an opportunity to show your business value…
Post by: IBA International in Monthly Roundup
New recruit Sam Walker brings us his whistle-stop tour of his first week at IBA, from TikTok to global supply chain issues, webchat to humanizing AI, and with a horse thrown in for good measure
Post by: IBA International in Strategy
Beware the pitfalls when extracting subject matter experts thoughts, drafting the article, and placing it in the right publication!
Post by: IBA International in News
In today’s IBA blog, we pay our own tribute to Her Majesty Queen Elizabeth II.