Post by: IBA International in Monthly Roundup
This month saw the return of Earth Day – an event dedicated to promoting a sustainable future for our planet, and a day that has not been lost on our clients, who have embraced the sustainability theme with open arms.
Post by: IBA International in Comment
In the battle of good and bad SEO, marketers need to pick and side, and a hat!
Post by: IBA International in Strategy
Campaign measurement is all in the data, but it’s not just all data. A successful PR campaign is all about doing what is counted, and what counts.
You Heard It Here First: As The Disinformation Battle Rages On, PR Pros must stand up and be counted
Post by: IBA International in Strategy
It’s no April Fool’s joke, digital platforms spread conspiracy theories six times faster than accurate news. We may only be a quarter the way through the year but misinformation in the media landscape is still very much alive and well.…
Post by: IBA International in Monthly Roundup
St Patrick’s Day may have been a couple of weeks ago and the Irish raiders may have won the day at the world-renowned Cheltenham jump racing Festival, but a little leprechaun must have sprinkled its magic on the IBA office…
Post by: IBA International in Strategy
To unscramble some misunderstandings, we delve into Cision’s recent tip sheet for winning over journalists and securing that all important earned media coverage.
Post by: IBA International in The Spin Bin
As the proliferation of Awards grow, so the worth wanes – but the value for B2B companies is not the one you think
Post by: IBA International in Comment
Gen AI content and its usage and acceptability is moving on at pace, and battle lines are being drawn.
Post by: IBA International in Monthly Roundup
We’re back again with another jam-packed recap on this month’s activities, as it’s not just Taylor Swift and the Super Bowl that’s making headlines!
Post by: IBA International in Comment
Look at Tiktok – did any of us really know what the platform was before the pandemic hit? It now adds eight users every second. Using the power of social media to converse with a business audience is now essential…