Free report: How PR & Marketing agencies are falling short of today's market needs
IBA market research reveals how COVID-19 and Brexit have dramatically changed marketing requirements
In the first of our series of two Primary Research Reports we found that B2B organizations are looking to expand into new industries and new geographies but had identified important marketing challenges - namely the high cost and inflexibility of essential support services. We decided to take a deeper dive.
This time we explore the tools marketing managers are using in their PR and Marketing strategies, and how old school PR models and delivery methods are becoming an increasingly unacceptable hindrance to B2B marketing ambitions.Our second report is again based on research conducted during August 2020 by Cint for IBA, gauging sentiment among North American, UK, Australia and New Zealand B2B business leaders operating in numerous industries.
Looking for unique insights into the current marketing landscape and how COVID-19 and Brexit have affected business sentiment? Download the final part of our research report series:
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Want to discuss these findings and how your business can respond?
UK Tel: + 44 (0) 1572 757932
US Tel: + 1 561.228.1940
Fax: + 44 (0) 207 993 8211
Email: jkightley@iba-international.com
UK Tel: + 44 (0) 1572 757932
US Tel: + 1 561.228.1940
Fax: + 44 (0) 207 993 8211
Email: jkightley@iba-international.com