The digital transformation of B2B PR has happened but the roadmap is not clear
Content – what content? Blogging – no time and for what value? Social media – a help or hindrance? PR earned media coverage – worth it or not? How do I know I am getting it right?
IBA provides a PR roadmap through the maze of social media, blogging, content creation and earned media to support your inbound and outbound marketing. And we bring clarity with metrics and sensible KPIs.
You grow, add a market sector, target a new geography, add a region: Americas, Europe, AsiaPac. The IBA hub reaches out with you.
You don’t need big budgets, you just need to get it right.