Media relationships are changing. Editorial staff are getting smaller - less journalists mean less potential for physical face-time. The relationship has become content-driven, and a company is only as good as its content in the eyes of deadline-conscious journalists.
IBA's editorial office is just like a newsroom, staffed by a team of journalistically trained writers. Our editorial team can craft content on demand, be that press releases, bylined thought-leadership articles, interview responses, positioning papers, blogs, LinkedIn posts and much more. We write once, deliver many times. Our copy is always on-message.
Targeted content creation from a journalist-trained editorial team.
A full-scale, low-cost PR campaign to get the most out of your content marketing efforts.
The quick and effective way to achieve consistent international coverage for your business.
A smart and simple solution to your B2B social media strategy.
Find the people who influence the buying decisions and convert them into brand advocates.
Thought-leadership and brand messages delivered directly to target media.
Shake up your social presence
The IBA social media strategy makes your brand more familiar for existing customers and more accessible for new customers