Knock, knock – it’s everything you wish you knew about PR in 2018

Have you received a billion emails lately titled “We have updated our Privacy Policy”, “Is this goodbye?” and “Please don’t go”? If not, don’t get all #FOMO just yet!

GDPR is a big deal and it will affect your business – and yes, we too have updated our Privacy Policy, which you can access here – but it isn’t the only thing worth keeping an eye on. We have constantly changing social media trends, algorithms and tools, not to mention the drastically changing perceptions of blogging, content marketing and press releases.

For example, did you know that 97% percent of journalists don’t read your press release if it is distributed on a newswire? Did you know that small businesses with blogs get 126% more lead growth than small businesses without them? Or that content marketing generates approximately three times as many leads as traditional marketing – and costs 62% less?

B2B organizations don’t always realize how changes in digital communications affect them but bad practice and outdated tactics could lead to missed opportunities and cost them serious business.

The IBA team is holding a series of breakfast briefings across the UK – the first one at the Lincoln Science and Innovation Park on 14 June – to help them make sense of the latest developments in digital communications and focus on strategies that will deliver tangible results. Register here to come along to the next one-hour briefing and discuss your specific business needs with our team of friendly, helpful and knowledgeable experts over breakfast.

To see how we position companies as industry leaders, have a look at just a couple of things we’ve achieved for our clients this past month:

We’ve secured over 50 pieces of coverage around one event for our US-based enterprise software client in May. As its annual world conference was drawing to a close we produced press releases around key announcements and sent them straight to keen editors and journalists which got us a good mix of clippings, alongside features, interviews and other press items.

We took one thought-leadership article and earned 10 placements in top-tier UK manufacturing publications for our business services client. These bylined articles can really set a B2B organization apart from competitors on social media, so we put together social posts that sent interactions and engagements skyrocketing. And it’s not just mindshare that does well on social! We’ve ramped up our efforts of promoting events for nearly all of our clients – be that pre-event promo, live (re)tweeting or “ICYMI” posts.

If you’d like to see how what we do can help you attract new customers, create evangelists for your solutions and move prospects through your sales funnel, then join us for one of our breakfast briefings – first one at 8:30 at the Boole Technology Centre in Lincoln on 14 June. Register your interest at: https://www.iba-international.com/lspevent2018.shtml

Réka Ágopcsa is PR Executive at IBA International.

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