Despite the world around us slowing down to mitigate a second wave of Covid-19, the IBA team is busier than ever as we help steer our clients into that important fourth quarter of 2020. With our focus as always on our work, we are looking both at the long-term impact of current events on B2B marketing and PR, as well as the here and now – ensuring that whatever the market presents, IBA is in a position to help its clients generate new leads and stay relevant.

From a flying start…

After a strong start we are pleased to say our new enterprise labelling client is flying high. Building on a strong content-focused kick-start to its campaign, our client has already been invited as an expert contributor to a global MedTech industry webinar on upcoming EU medical device regulation  – a perfect platform as the (virtual) event season Q4 kicks into full gear!

…to soaring to new heights

The back to school buzz is alive and well at IBA and despite turbulence added by world events, we’ve been determined to deliver consistent fresh content for our clients. This ­­­has resulted in the strongest month of coverage since Covid began for our North American enterprise technology client. With clippings targeted in top tier media in the service, construction and manufacturing sectors, we are already drafting further content to continue this trend moving through Quarter 4.

We’re in unprecedented times with Brexit and Covid – IBA primary research reveals some surprising results

IBA International recently conducted its own piece of market research to examine how B2B organizations are adapting to the challenges posed by the dual challenges of Brexit and the Covid-19 outbreak. Taking a focus on how these issues are changing business approaches to PR and Marketing campaigns, our research yielded results which have proved interesting – even surprising some of our most experienced team members! We are looking to publish the research and the valuable insights it contains in the coming months – so keep an eye here for the latest updates.

Diving into Q4 – IBA goes hybrid!

With most of our clients coming back to full service this last month, we’re learning, like the rest of the business world, to cope with the new norm. At IBA we’ve opted for a hybrid working approach, with a rolling rota which balances home and office working. At a time of video calls, hand sanitizers and plastic screens between colleagues, we’re making sure we secure impressive coverage for our clients through a competent mix of focused content and well-founded pitching and placing. We’re looking forward to the Fourth Quarter!

Harry Spicer-Jones is PR Executive at IBA International.

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