As we are getting into the colder season (or summer depending on your hemisphere!) IBA is coming in with some hot new news straight from our buzzing office. But first, let me introduce myself – my name is Angelika, and with my colleague Lizzie, we were lucky enough to join the IBA team in November – that’s the first bit of exciting news ticked off the list! However, it’s not just the two of us who received some exciting opportunities this month. It’s been another successful month for our client portfolio this November, so let’s have a closer look at how things are heating up.

New horizons in Europe and North America 

We are happy to announce we’ve helped to introduce one our new message-orientated middleware client to the European market by securing coverage in some top German-language IT and retail publications!

The outreach continues into new markets in Netherlands and France, while also looking expand its North American technology coverage – so more exciting things on its way!

Going green!

At IBA, we’ve been helping our enterprise software client to align with its November campaign around ESG. Our client kicked off the month with a release announcing five customers who were demonstrating how they use our client’s software to benefit industry sustainability – from cleaner transport to sustainable fashion and clean home energy. We achieved good coverage for the award winners and as a result, were able to secure an interview with a top North American technology publication around how our client’s technology is supporting the move to the circular economy. 

Alive and kicking 

Our client’s label & artwork management solution is acclaimed in the medical industry, and to be more precise, in medical devices. As a result of our proactive media campaign, its expert team has been receiving a lot of requests from medical device companies, looking to understand how to best meet new European medical device regulations. We’ve used this hot topic to help to strengthen their brand presence in the industry by publishing best practice articles in relevant magazines throughout November. A round of applause to everyone involved. 

Ready, Set, Go!

Here at IBA, we might not be athletes, but we do like to stay ahead of the game. With a new year just around the corner, we are rolling up our sleeves and already preparing for 2022. Topical industry trends style content is a given during the holiday season and is something IBA is helping many of our clients with. From identifying key business pain-points for the new period, positioning our clients as providing solutions to new challenges, to problem-solving articles, we’re looking forward to what the last month of the year will bring to us.

Angelika Winiarz is PR Executive at IBA International.

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